Pac-12 revenue fell by $12 million in 2018 to $497 million because the conference could not make up for lost Rose Bowl revenue from when the game hosted a College Football Playoff semifinal after the 2017 season.
Pac-12 revenue fell by $12 million in 2018 to $497 million because the conference could not make up for lost Rose Bowl revenue from when the game hosted a College Football Playoff semifinal after the 2017 season.